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Posts by Tosh Lubek

link to How Many Words is a Video Worth?

How Many Words is a Video Worth?

Many online marketers who want to promote video like to repeat the appealing nugget of, a one-minute video is worth 1.8 million words. Surely it must be true since it is attributed to the Forrester...

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link to Great Marketing Videos for Business from Ordinary Companies

Great Marketing Videos for Business from Ordinary Companies

I want to share six marketing videos for business and look at how those businesses have used the medium. How, perhaps, they could have done better and the key takeaway that you can use in your own...

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link to How to Film in Direct Sunlight: Use light modifiers

How to Film in Direct Sunlight: Use light modifiers

Have you ever found yourself shooting video in bright sunlight and realized getting the exposure right for your face was really tricky? I know I have. But I kept at it, did my research and put it...

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link to Film Yourself on iPhone: Use the Gray Card Hack

Film Yourself on iPhone: Use the Gray Card Hack

When starting out you need to work out how to film yourself on iPhone or video camera. To correctly frame yourself it would be ideal to have a flip or flippy screen. Of course, that’s just not an...

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link to The difference between condenser and dynamic mics

The difference between condenser and dynamic mics

Although there are other types of microphone you can buy, the main ones for video production are condenser and dynamic mics. So what is the difference between condenser and dynamic mics and should...

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link to Master recording in a noisy room

Master recording in a noisy room

Getting good audio when recording in a noisy room can be a problem, especially if it is a public space. But you will get a much better recording if you use a cardioid microphone, get as close to the...

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